After a successful first year in the UK, Allbirds has opened its second London store, located at 46 Marylebone High Street. The new space marks the brand’s 17th store worldwide and follows the debut of its first UK location in Covent Garden.
To celebrate, guests were welcomed with live performances from SoundHouse Entertainment, whose quartet set the tone for an evening of community and connection.
Inspired by the greenery of nearby Regent’s Park, the store’s design reflects Allbirds’ ongoing commitment to natural, sustainable materials.
Local residents were invited to explore the collection firsthand while enjoying a soundtrack of Pop, R&B, Soul, and Garage classics from the band. Drinks from local makers rounded out the experience, offered as thoughtful gifts for attendees.
The team, dressed in fresh pairs of the brand’s signature minimalist sneakers, shared their unanimous verdict: these were the most comfortable shoes they had ever worn. True to form, Allbirds’ footwear is crafted from ZQ-certified Merino wool, sustainably sourced eucalyptus tree fibre, and SweetFoam™, a carbon-negative green EVA derived from sugarcane.
In a nod to Marylebone’s heritage, the store also introduces exclusive lace colours: Bakerloo Brown, Regent’s Park Green, and Lord’s Cricket White. These small details highlight Allbirds’ connection to its new neighbourhood while staying true to its ethos of sustainable innovation.
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